EXECUTIVE CREATIVE DIRECTOR / FOUNDING PRESIDENT OF THE HIRO GROUP

With an unconventional background in management consulting, design, and production, Rachel partners with clients to drive business with lasting brands. Her passion for people, strategy, and communication has consistently inspired her career in client services for more than twenty years. She has been recognized for her work with large, complex, omnichannel campaigns, where her commitment to solving problems and telling meaningful stories comes alive. Previous clients include NBCUniversal, Nasdaq, TVOne, BBC Worldwide and the Asia Society. She holds a B.S. in Systems Engineering from the University of Virginia and an M.S. in Communications Design from Pratt Institute in New York City.

RECENT PARTNERSHIPS

HIRO

hiro was born as an antidote to the fear-scarcity culture pervasive in the creative industry. hiro, a Japanese word that means abundance, prosperity and generosity, is a branding and creative agency motivated by the premise that there is a surplus of demand for creative work and an abundance of supply of talented artists.

Because people- and planet- driven business is better business, hiro works with clients who care about a sustainable and inclusive future. Founded from a passion to invest in the next generation of talent, hiro’s goal is to democratize access to the creative industry so their workforce reflects the audience it serves.

MY HEAVY ROTATION